The Coaching Circle
Welcome to the Coaching Circle a podcast where we will explore the world of coaching, personal, professional and spiritual development, as well as the business side of coaching. Bought to you by NLP Master Trainer, Coach, and Mentor Toni Everard. In each episode Toni will bring you inspiring conversations with Trainers, Coaches, and other Business Service Providers who’ll share their insights and experiences to help you grow your Coaching skills and build your business. Whether you are a seasoned coach or just starting out on your journey this podcast is for you.
The Coaching Circle
Ep 98: Eric Ibekwem - The Marketing You’re Probably Ignoring (That Gets You Found Faster)
If you’ve been pouring your energy into social media and wondering why you’re not getting more leads or local visibility… this episode is for you.
Because social media is great but it’s not the only (or even always the best) way for people to find your business.
In this episode, I chat with local SEO and Google Business expert Eric Ibekwem of With Eric’s Help about the powerful and often overlooked marketing strategies that help your ideal clients find you fast.
Whether you’re a brick-and-mortar business or fully online, you’ll walk away with simple, actionable steps to improve your online presence and start getting better results from your website, Google listing, and paid ads.
Eric breaks down the essentials from Google Business optimization to smart PPC strategies, so even if you hate marketing, you’ll feel empowered to take control of your visibility and results.
If you’re ready to stop guessing with your marketing and start building a search strategy that actually converts, this one’s a must-listen.
Topics Discussed:
- Why Google Business Profile is a game-changer (and how to optimize yours)
- How local SEO works and why you need location pages
- Marketing mindset: why visibility isn’t just social media
- What PPC (pay-per-click) really is and how to do it right
- The biggest mistake people make with ads (and how to avoid it)
- Why “done-for-you” SEO can be a trap if you don’t know what you’re outsourcing
- Why marketing is really about conveying outcomes, not selling features
- How to start creating simple, tailored strategies that actually work
💬 DM me on Instagram and tell me what landed. I’d love to hear your thoughts, or help you get clear on your next step forward.
✨ Want clarity on your local or online marketing strategy? Check out Eric’s details below.
🎧 Know a business owner stuck in the social media grind with no leads? Share this episode with them, they’ll thank you.
Links and Resources:
🔹 Free Google Business Profile Optimization Checklist
Connect with Eric Ibequim:
🌏 Website
Links and Resources:
🔹 Aligned to Receive Masterclass
Connect with Toni Everard:
🌏 Website
📺 YouTube