The Coaching Circle
Welcome to the Coaching Circle a podcast where we will explore the world of coaching, personal, professional and spiritual development, as well as the business side of coaching. Bought to you by NLP Master Trainer, Coach, and Mentor Toni Everard. In each episode Toni will bring you inspiring conversations with Trainers, Coaches, and other Business Service Providers who’ll share their insights and experiences to help you grow your Coaching skills and build your business. Whether you are a seasoned coach or just starting out on your journey this podcast is for you.
The Coaching Circle
Ep 86: Toni Everard - You Are More Valuable Than The Struggles You Help People Solve
Many coaches and business owners fall into the trap of defining their value by the struggles they help people overcome. But what if your true power isn’t in fixing problems but in activating possibilities?
In this episode, I share a powerful reframe that will shift the way you see your business, your marketing, and your role as a coach. Because here’s the truth: You are not just a problem solver. You are a catalyst for transformation. Your value isn’t in how much struggle you relate to, it’s in the future you can guide people toward.
I’ll also share a pivotal moment from seeing Gabor Maté live, where someone asked whether staying in struggle made them more relatable as a coach.
This episode will help you step into your next level of leadership, charge your worth with confidence, and attract clients who are ready to rise and not just escape problems.
Topics Discussed:
- Why defining your value by struggles keeps you stuck
- The biggest shift: Seeing yourself as an activator instead of a fixer
- How to attract clients who want transformation, not just relief
- The hidden weight of "pain point marketing" and what to do instead
- What I learned from Gabor Maté about being more than just relatable
- Why embodying the solution is more valuable than understanding the problem
💬 DM me on Instagram if you’re ready to step into your next level of leadership and create a business that attracts clients effortlessly!
💼 Want to go deeper? Business Alchemy is where we do the work of aligning your strategy, structure, and energy so that business feels natural, expansive, and powerful. Join here: Business Alchemy
🎧 If this episode resonated, share it with a coach or business owner who needs to hear it!
Links and Resources:
Connect with Toni Everard: